Exotel Acquires Cogno AI to Build AI-Powered Customer Engagement Platform

Exotel acquires Cogno AI

Exotel, the cloud telephony platform announced the acquisition of Cogno AI, a conversational AI platform for an undisclosed amount.

With this acquisition, Exotel adds the omnichannel chatbot, live chat, and co-browsing capabilities to its product suite.

Earlier this year, They have also merged with a contact center platform called Ameyo. 

So, it clearly shows that they want to build a full-stack AI-powered customer engagement solution.

“Distributed workforce, adoption of digital channels, and conversational AI are clear trends in the customer engagement space. With the acquisition of Cogno AI, Exotel brings conversational AI capabilities to its contact center offering,” said Shivkumar Ganesan, Co-founder & CEO at Exotel. 

“Exotel and Ameyo together serve the largest brands in emerging geographies. This acquisition puts Exotel ahead of the market by offering an AI-powered Customer Engagement Platform on the cloud to its customers” he added.

In September 2021, Exotel announced that it had raised $35 million in Series C funding, and a total of $55 million in 12 months through debt and equity funding.

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What is Cogno.ai?

Cogno AI is a conversational AI platform that provides intelligent support, sales, and customer engagement solutions for businesses.

It was started in 2017 by Aman Goel and Hrashita Srivastava with chatbots as primary offerings and added more customer engagement products to its suite later on.

It includes the products such as Cogno LiveChat, Cogno ChatBot, Cogno CoBrowse, and Cogno Desk in its product suite.

It is used to automate conversations, give live chat support, monitor customer sentiments, seamless onboarding, zero contact resolution for existing customers, and various digital sales and support tasks. 

Cogno AI works in the BFSI sector and includes fortune 500 brands like HDFC Bank, SBI, Kotak, and ICICI Group in its client base.

After it was acquired by Exotel, the Co-founder & CEO Aman Goel at Cogno AI said, “Working directly with enterprise clients helped us get the right feedback and build a product-market fit for the BFSI space.” 

“We see tremendous synergies with Exotel and Ameyo, and through the combination, we can bring a lot of added value to our customers,” he added.

And also, Harshita Srivastava, Co-founder & CTO at Cogno AI said, “Building Cogno AI has been an amazing journey. I’m extremely thankful to our customers for having trust in us and helping us gain market leadership in the Indian BFSI space.” 

“Our focus has always been on how we can serve our customers better, how we can solve their problems, and delight them at the same time.” 

Along with Exotel and Ameyo, we’re sure to add great value to our customers through our AI-powered Cloud Customer Engagement Platform,” she further added.


Exotel is an AI-powered cloud telephony platform that powers communication for enterprises, startups, and small and medium-sized businesses.

Exotel can be used for personalized calling, set-up SMS campaigns, communication authentication, phone number masking, lead assist, call recording, and now also for building AI-enabled conversational experiences.

Cogno AI is used to automate conversations, give live chat support, monitor customer sentiments, seamless onboarding, zero contact resolution for existing customers, and various digital sales and support tasks.

Ameyo is a customer experience management solution that helps businesses leverage their call center resources to improve customer satisfaction.

Pratik Bhangire

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