One of the leading cloud-based customer engagement platforms Twilio, yesterday announced the launch of its omnichannel growth automation platform, Twilio Engage.
“But what exactly Twilio Engage is?”
Let’s find out!
What is Twilio Engage?
Twilio Engage is the first-of-its-kind growth automation platform that helps marketers and developers to use any combination of tools, data integrations, analytics, and channels they need to build and optimize campaigns.
It is natively built on top of Twilio’s communication APIs and on Segment, the #1 customer data platform (CDP) that is acquired by Twilio back in November 2020 for $3.2 Billion.
The overall goal of this tool is to bring customer data into the hands of marketers and developers so that they can understand their customer’s various touchpoints and provide them with more personalized experiences.
“OK! But how does it works?”
Let’s find out in the next section!
How Does Twilio Engage Works?
You can build the marketing campaign in Twilio Engage by creating a simple automation workflow. And it’s not that hard because creating an automation workflow is very intuitive.
Basically, it starts with gathering customer data and creating different audience sets, then mapping the entire customer journey, and finally creating an automation workflow for each set of audience.
Now, you may be asking, “But, What exactly I can do in this?” Right!
Then, read the next section to get an answer!
Features of Twilio Engage
You can do the following cool things in Twilio Engage,
1. Accelerate your campaign delivery and live your campaigns very quickly because of real-time customer insights.
2. Send customized messages across different channels, including Email, Social, and SMS.
3. Personalize each & every customer interaction across various channels all in one place.
4. Integrate with 400 different external tools to build tailored and effective campaigns.
5. And finally, analyze your campaigns, measure the ROI, and optimize it.
Now, let’s look at what officials have said about this new platform,
In the next section!
Official Statements from Twilio
The first statement is from Peter Reinhardt, CEO of Twilio Segment.
“We believe Twilio Engage is going to disrupt marketing and customer engagement. Until today, no single platform has made it possible to power personalized interactions across the entire customer journey.
For years, marketers have been locked into one-size-fits-all marketing suites built for an entirely different era.
Twilio Engage delivers true end-to-end customer engagement by giving businesses the best customer data, powerful messaging capabilities, and unlimited API extensibility.
This is what it takes to deliver truly satisfying customer experiences and improve acquisition, conversion, and retention”
And, the second statement is from Kathryn Murphy, GM of Twilio Engage.
“In theory, existing marketing tools should empower brands to launch unique campaigns, but the truth is that they weren’t built to capture the billions of customer signals that exist today.
Teams of data scientists can help interpret these signals, but that is complex and time-consuming – a costly ‘data tax’.
Twilio Engage is simply a better way to build the best customer experiences and relationships”.
Twilio Engage is the growth automation platform that helps marketers and developers to use any combination of tools, data integrations, analytics, and channels they need to build and optimize marketing campaigns.
Twilio is a leading cloud-based customer engagement platform that allows marketers and developers to communicate with their customers by using phone calls, text messages, emails, and social platforms.
Twilio also offers products such as Twilio Flex, Twilio Frontline, Twilio Segment, and now Twilio Engage.
It enables marketers and developers to unify customer data from every customer touchpoint and provide the insights they need to design and build relevant, data-driven customer engagement.
Yes, they acquired it back in November 2020 for $3.2 Billion.